Our natural ingredients originate from plants, minerals or microbes and are extracted using physical processes or natural solvents like water or vegetable glycerin.
Acacia Senegal Gum
Natural sap produced by acacia trees in sub-Saharan Africa. The sap is hand-harvested through an eco-friendly process and provides an important source of income for the local communities. Acacia gum is a natural alternative to PVP and other synthetic hair fixatives. It boosts volume and offers flexible styling hold.
Actinidia Chinensis Fruit Extract / Kiwifruit
Extracted from the fruit pulp of locally sourced Kiwifruit. High in antioxidants, including Vitamin C and polyphenols. Helps to preserve hair integrity by defending against free radical damage.
Avena Sativa Kernel Flour / Colloidal Oat (Organic)
A pharmaceutical grade preparation made from organically grown wholegrain oats. Colloidal oat is recognised as a skin protectant and soothing agent. It acts as a gentle cleanser, moisturiser, and protective ingredient.
A mineral-rich clay composed of aged volcanic ash that has mild cleansing and oil absorbing properties. Sourced from the foothills of the Southern Alps in Aotearoa New Zealand.
Butyrospermum Parkii Butter / Shea (Organic)
Pressed from the kernels of the shea tree, this creamy plant butter has a proven moisturising and a skin barrier enhancing effect. Rich in unsaponifiables that nourish and condition the scalp and hair. Certified Organic and Fair for Life.
Cannabis Sativa Seed Oil / Hemp
Cold-pressed from locally grown hemp, this unique oil is rich in essential omega fatty acids. It strengthens weakened hair, minimising breakage while enhancing detangling, restoring softness and boosting shine.
Cera Alba / Beeswax (Organic)
Organic beeswax sourced from local beehives around Aotearoa using ecological beekeeping practices. A unique, protective ingredient that creates definition and flexible hold while keeping hair smooth and conditioned.
Cocos Nucifera Oil / Coconut (Organic)
One of the only natural oils that has been proven to penetrate the hair shaft. It significantly reduces cuticle damage during washing, combing and heat styling when used as a leave-in or pre-wash treatment. We use cold-pressed, certified organic coconut oil that is produced by Pacific Island communities through equitable partnerships.
Copernicia Prunifera Wax / Carnauba
A hard, botanical wax that helps to shape and hold hair in place, while smoothing the cuticle for a protective effect. The wax is wild-harvested from trees that grow in Northeastern Brazil. The leaves are cut and dried in the sun to extract the wax, a process that does not harm the tree or the environment and provides jobs for local communities.
Glycine Soja Oil / Soybean
A moisturising oil that is rich in lecithin, sterolins and vitamin E. It helps to restore skin barrier function and protect the hair and skin against oxidative processes.
Helianthus Annuus Seed Oil / Sunflower
Cold pressed from the seeds of sunflowers grown in Aotearoa. High in mono and polyunsaturated fatty acids that nourish the scalp and hair. Enhances shine and diminishes friction for healthy, strong hair from root to tip.
Hordeum Vulgare Powder / Barley
An ultra-fine starch extracted from Scandinavian grown barley and produced from a side-stream of the beverage industry that would otherwise go to waste. Barley starch effectively absorbs oil and leaves an invisible finish.
A mineral-rich clay that absorbs excess oil and impurities from the scalp and hair. Sourced from Australia.
Magnesium Sulfate / Epsom Salt
A naturally occurring mineral found in seawater and underground deposits. It boosts wave, curl and volume - just like a swim in the ocean. We source ours from natural deposits in Germany.
Maris Sal / Sea Salt
Ecologically harvested from the South Pacific Ocean surrounding Aotearoa New Zealand and dried through solar evaporation to maintain the natural balance of minerals. Sea salt helps to recreate the perfect beach hair texture.
Bespoke 100% natural fragrance hand-blended by local perfumers using essential oils and natural isolates from plants. We follow the International Fragrance Association (IFRA) standards for the safe use of fragrance ingredients in our products.
Ribes Nigrum Seed Oil / Blackcurrant
Rich in omega fatty acids, blackcurrant seed oil helps to retain moisture in the hair fibre, naturally increasing strength and resilience against damage. We use oil cold-pressed from blackcurrant seeds grown in the South Island of Aotearoa New Zealand.
Rosmarinus Officinalis Leaf Extract / Rosemary
A potent antioxidant with anti-inflammatory and antibacterial properties. Helps to prevent oxidative damage to the skin and hair, while also soothing dry and irritated skin.
Santalum Spicata Wood Powder / Sandalwood (Wildcrafted)
A superfine powder with purifying properties and a fresh, woody scent. Made from wild sandalwood that has died naturally and is collected from the Western Australian Desert. Our supplier works in partnership with Aboriginal communities to harvest and produce their sandalwood products.
Silica / Bamboo Extract
Extracted from the stems of bamboo, which are rich in bio-silica. The superfine powder particles are porous and readily absorb oil while adding volume to the hair.
Simmondsia Chinensis Seed Oil / Jojoba (Organic)
This unique oil is actually a liquid wax that is similar to the skin’s natural sebum. It forms a non-greasy, protective film that prevents moisture loss and makes skin and hair smooth, soft and supple. We use certified organic oil from Argentina.
Tapioca Starch (Organic)
Extracted from the root of the cassava shrub, this silky powder is an excellent oil absorber that doesn’t dry out the scalp.
Tocopherol / Vitamin E
Extracted from seed oils, this natural vitamin is a potent antioxidant with protective, soothing and moisturising benefits for the skin and hair.
NATURALLY DERIVED INGREDIENTS
Our naturally derived ingredients are produced through green chemistry, which uses eco-friendly methods to create innovative, safe and effective ingredients from natural raw materials.
A waxy moisturiser derived from coconut and sustainable palm oil. Cetearyl alcohol is not related to drying alcohols like ethanol. It forms a light, protective coating on the hair shaft that prevents frizz, tangling, and damage.
Derived from sugar fermentation and also occurs naturally in citrus fruits. Keeps products pH friendly to skin and hair.
A plant-based alternative to silicone derived from coconut oil. Feather-light and non-greasy, it illuminates and smoothes the cuticle for silky, glossy hair.
Crambe Abyssinica Seed Oil Phytosterol Esters
A multi-tasking complex that combines the benefits of crambe seed oil with the bio-active effects of phytosterols. Proven to protect hair from heat and UV damage, improve elasticity and increase hair brightness.
A natural humectant and emollient derived from rapeseed or coconut oil. It boosts hydration and helps the skin and hair to retain essential moisture.
Glyceryl Caprylate (and) Glyceryl Undecylenate
A multifunctional ingredient system derived from coconut and castor oils. It works to prevent microbial growth in products and also has moisturising benefits for hair and skin.
An emollient and emulsifier derived from vegetable glycerin and sustainable palm oil. It forms a protective barrier on the skin and hair to prevent moisture loss and also helps to thicken and stabilise products.
Hydrolyzed Corn Starch (and) Beta Vulgaris Root Extract
A synergistic active complex derived from corn and beet. Proven to increase elasticity, minimise colour fade, restore moisture and protect against heat damage from hot styling tools.
A substantive film-forming ester that smoothes the cuticle and helps to shield hair against the effects of humidity. Produced from RSPO certified sustainable Palm Oil using green chemistry.
Organic acid derived from basil with anti-fungal properties.
Produced by combining vegetable glycerin and beeswax to create a water-dispersible wax. It adds definition and flexibility to the hair.
A mild emulsifier with conditioning benefits derived from vegetable oil oleic acid and glycerin. It enables waxy products to be rinsed easily from the hair.
Polyglyceryl-4 Laurate/Sebacate (and) Polyglyceryl-4 Caprylate/Caprate
A mild solubiliser with moisturising benefits derived from vegetable glycerin and certified sustainable palm oil. It enables the incorporation of essential oils in water.
A mild, natural humectant derived from corn sugar fermentation. It hydrates and softens, improving the feel and appearance of hair and skin.
Sodium Anisate (and) Sodium Levulinate
Antimicrobial blend derived from corn and rapeseed that prevents microbial growth in products.
A chelating agent extracted from rice bran. It binds metal ions and improves the shelf-life of products.
The salt form of citric acid. It acts as a natural buffer to keep products pH friendly to skin and hair.
Sodium Cocoyl Glutamate
A mild and moisturising emulsifier and cleanser derived from amino acids and coconut oil.
A natural sugar derivative produced from glucose. Sorbitol also occurs naturally in a variety of fruit and berries. It attracts and holds onto moisture to keep hair and skin hydrated.
A silky emollient produced from the byproducts of the olive oil refining process. Proven to provide heat protection and prevent breakage while improving shine and moisture retention.
A naturally occurring fatty acid derived from olive oil that moisturises, conditions, and protects hair and skin. It also helps to stabilise and thicken formulations.
Undecane (and) Tridecane
A plant-derived hydrocarbon that is a silicone alternative. Ultra light with a non-greasy feel. Made from coconut oil and certified sustainable palm oil, it smoothes and softens hair without weighing it down.
A natural gum produced by fermentation of sugar. Offers styling hold and hair smoothing benefits.
*Sustainable Palm Derivatives — The palm oil problem is a complex and varied one. Unfortunately, the solution to the problem is not as simple as replacing palm oil with alternative crops, which would require more land, leading to even greater deforestation. We support the move towards certified sustainable palm oil (CSPO), this thinking is in line with many NGOs. So, when it is not technically or commercially possible to find ingredients that are non-palm sourced, we have made the decision to use products based on CSPO from suppliers that are members of the Roundtable on Sustainable Palm Oil (RSPO). Currently, five of our ingredients are derived from CSPO.